What To Look For in an Event Ticketing Partner

January 28, 2020

As we usher in a new year, now is the perfect time to re-evaluate your organizational goals and make sure you have the right ticketing partner in place to help you achieve them. But with so many options out there, how can you be sure you’re making the right decision for your organization? We’ve teamed up with our partners over at ShowClix to break down some key features you should look for in an event ticketing partner, beyond ticket-selling capabilities.

Analytics Suite 

In a data-driven world, having a ticketing partner with a wealth of powerful analytics tools can be your greatest asset. With ShowClix’s robust Report Builder, for example, you can generate tailored reports to gain valuable insights into customer behavior, and use this data to shape your marketing efforts and event planning. In addition to granular metrics, you’ll want to have the ability to view event data on a broader scale to identify larger year over year trends. ShowClix’s Timeline tool does this by quickly creating clear visualizations of historical data — these insights can be invaluable in helping you make important decisions regarding the future of your event. 

But data isn’t just helpful in the post-mortem stage of an event. You’ll want to be able to keep an eye on event activity and ticket sales in real time. With this in mind, look for a ticketing partner that has a mobile companion app for their system. With an app like ShowClix’s Live, you’ll have instant access to all of the data you need without having to be tied to your computer. 

Marketing Tools 

The key to a successful event is a successful marketing campaign. As such, you’ll want a ticketing system with a built-in suite of tools that can help you promote your offerings and drive ticket sales. One of the most effective ways to market your event is to micro-target ticket-buyers with information relevant to them. Using ShowClix’s Segments tool, you can easily create highly segmented lists of ticket-buyers based on demographic criteria and purchase behavior. These lists can then be used for promotional email campaigns or remarketing efforts on third-party marketing platforms such as Google Ads and Facebook Ads! 

Speaking of third-party marketing platforms, you’ll want to ensure your ticketing partner integrates with them, so you can track, optimize, and increase the ROI of your campaigns. Another marketing tool that can be very helpful, especially as your event draws nearer, is a smart marketing automation tool like ShowClix’s Agent. With this tool taking care of everyday marketing tasks for you, such as sending automated text messages, adjusting price levels, and even creating urgency on social media, you’ll have time to focus on other aspects of your business. 

Advanced Ticketing Options

Beyond simply being able to sell tickets, having a system with more advanced ticketing options like Custom Event Listings, Upselling, and Timed Entry can help you enhance the attendee experience and maximize revenue. While many ticketing partners allow for some customization on event listings, you’ll want a partner like ShowClix who will work to seamlessly incorporate every aspect of your brand throughout the customer purchase path. Furthermore, having the option to upsell merchandise, parking passes, and other event add-ons during the checkout process is a must to help you boost your bottom line. 

With droves of excited attendees ready to experience your event, having a tool to help control crowd capacity way before anyone steps on-site is essential. With Timed Entry, you can set the number of tickets sold within individual time slots to ensure your customers have a smooth admissions experience, and your staff is properly equipped to manage the crowd. Timed Entry also allows you to customize pricing and ticket quantities for each time slot so you can maximize ticket sales.

Admissions Solutions

Vital to the success of any event is a ticketing partner with features to help you streamline admissions and create exciting on-site experiences. First and foremost, you’ll want to be equipped to handle all walk-up sales and credential pick-ups. With ShowClix, you can easily sell tickets on-site and ensure a seamless check-in process for attendees who pre-purchased tickets online. Additionally, make sure your ticketing partner has an RFID solution. With RFID technology, you can scan guests into your event site more quickly, help to prevent fraud, and offer unique engagement opportunities such as gamified contests, photo booths, and cashless experiences.

Interested in learning more about ShowClix’s enterprise event ticketing solution? Fill out a form today!

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